ISSEY MIYAKE WATCH is a watch project originating in Japan that began in 2001. Under the creative direction of Issey Miyake, MIYAKE DESIGN STUDIO and Seiko Watch Corporation collaborate to develop analog wristwatches made in Japan. The project has engaged many overseas product designers and released series such as TWELVE, TO, and O.
Concept
ISSEY MIYAKE WATCH, which began in 2001, is a creative project involving product designers active around the world. Each work expresses the brand spirit of Issey Miyake through an individual design approach. The project has set out to offer fresh design proposals, create analog watches made in Japan, and have the designers themselves design the packaging. Collaboration between Seiko and Miyake Design Studio proposes new value.