Jupe by Jackie

J-B-J is a sub-label that applies Jupe by Jackie’s hand-embroidery techniques to casualwear for a younger male audience, including T-shirts, sweatshirts, shirts, trousers, and shorts. While Jupe by Jackie’s main line, which began with ties, comprises refined collections including clothing and accessories for men and women, J-B-J is designed as younger, everyday menswear, using the same Indian embroidery atelier and Japanese-made fabrics. Presented at an independent booth in 2016, it provided a casual entry point while retaining the parent brand’s craftsmanship.

J-B-J Interior is a home accessories line introduced at Maison et Objet in January 2017 to extend into living spaces the hand embroidery that Jupe by Jackie had developed in clothing and fashion accessories. Centered on hand-embroidered cushions, poufs, and art pieces, it differs from the main brand, which handles clothing, and J-B-J, which was responsible for casualwear for young men; its role is to apply embroidery to furniture and interior textiles. It also offers made-to-order production and customization of designs and colors. In its current official offering, it is organized under the Lifestyle/Home category, which includes cushions, throws, and table linens.