jurer

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Overview

Tagline

Proposing items that let you shine in your own way on special days.
jurer is a shoe line derived from VIVIAN, developed by Tosho Co., Ltd. It mainly offers women’s pumps for formal occasions such as parties, weddings, post-wedding receptions, and appreciation parties. Its official concept describes it as an occasion-pump brand for festive settings, with the aim of proposing items that let people shine in their own way on special days. It is still sold through the official VIVIAN COLLECTION online shop and major e-commerce marketplaces.

Concept

Pumps for parties, weddings, and other special occasions, suitable for formal settings. An occasion-pump brand for festive settings.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
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- Parent brand
VIVIAN
Footwear

A dressier line focused on glamorous pumps

jurer is one of the brands offered under the same VIVIAN COLLECTION as VIVIAN, alongside u

jurer is one of the brands offered under the same VIVIAN COLLECTION as VIVIAN, alongside u Phoria, minky me!, and cocoa. While VIVIAN covers a wide range of categories, including pumps, sandals, boots, loafers, and sneakers, jurer’s publicly listed products are centered on pumps, with decorative designs such as glitter, lace, pearl rings, and open-sided styles standing out. It has a distinct role from VIVIAN, which offers a broad range of everyday footwear, and is positioned as a related brand focused on women’s pumps for parties and dressier outfits.

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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