VIVIAN

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Overview

Tagline

From the familiar me to a new me.
VIVIAN is a Japanese women’s shoe brand operated by Tosho Co., Ltd., headquartered in Kobe. It designs pumps, sandals, boots, sneakers, loafers, and other styles, which are sold through its official e-commerce store, VIVIAN COLLECTION, and various online retailers. The brand incorporates seasonal trends into an urban, polished casual style for adults, offering shoes suited to the everyday wardrobes of independent adults. In addition to everyday shoes, it offers pumps for formal occasions such as parties and weddings.

Concept

Simple, stylish items that blend seasonal trends in moderation with an urban, polished casual style for adults. A shoe collection suited to the everyday wardrobes of independent adults.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
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- Sub-brand
jurer
Footwear

A dressier line focused on glamorous pumps

jurer is one of the brands offered under the same VIVIAN COLLECTION as VIVIAN, alongside u

jurer is one of the brands offered under the same VIVIAN COLLECTION as VIVIAN, alongside u Phoria, minky me!, and cocoa. While VIVIAN covers a wide range of categories, including pumps, sandals, boots, loafers, and sneakers, jurer’s publicly listed products are centered on pumps, with decorative designs such as glitter, lace, pearl rings, and open-sided styles standing out. It has a distinct role from VIVIAN, which offers a broad range of everyday footwear, and is positioned as a related brand focused on women’s pumps for parties and dressier outfits.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about VIVIAN

Country of origin, founding year, categories and parent brands.

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Materials

Wearers and lines

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