Tagline
beauty lies in the simplest and purest of things.
kai fragrance is a fragrance and natural body care brand founded by Gaye Straza in 1999 in Malibu, California, USA. Inspired by memories of Hawaii, where she spent her childhood, and exotic white flowers such as gardenia and jasmine, the brand offers perfumes, body care, and home fragrances. It upholds the official philosophy, “beauty lies in the simplest and purest of things.” Its products are centered on kai signature and kai*rose. The brand is characterized by US production, vegan and cruelty-free products, and is sold at boutiques, hotels, and spas around the world.
Concept
Breath* Life* Flow