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ELEMENT eden

ELEMENT eden

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Country: United States
Founded: 1999 1990s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 1990s Clothing brands from United States

Overview

Tagline

Live. Learn. Grow.

Element eden is a women's apparel line launched in 1999 by Kori Schillereff, stemming from the U.S.-based skateboarding brand Element. With roots in skateboarding and street culture, it offers clothing and accessories for women's everyday wear and active lifestyles. Under the slogan “Live. Learn. Grow.,” its mission is to encourage women to follow their own paths without being bound by existing norms and to discover new perspectives. A distinctive feature is its Eden Advocate program, which highlights diverse women, including artists, musicians, athletes, and social activists. The line is offered internationally as Element's women's line.

Concept

To inspire girls to follow their own path and to find a different perspective from the old standard.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1992

Year Brand Category Description

1992

ELEMENT

Parent brand

Clothing

A line responsible for women’s lifestyle offerings

ELEMENT eden was a women’s line established by ELEMENT, whose core focus was skateboarding

ELEMENT eden was a women’s line established by ELEMENT, whose core focus was skateboarding, to expand into the women’s market. In the late 2000s, it was developed as a collection aimed at people involved in the women’s skate scene, offering a broad range of items that included everyday wear such as dresses, knitwear, and jackets alongside T-shirts and sweatshirts. While the main line, centered on menswear, focused on skatewear and graphics, eden added women’s silhouettes, patterns, and lifestyle elements, serving to broaden points of connection with the brand. Unlike Emerald, which covered environmentally conscious product ranges, and Wolfeboro, which focused on functional outerwear, it was the line responsible for women’s daily wear.

1992 Parent brand

ELEMENT

Clothing

A line responsible for women’s lifestyle offerings

ELEMENT eden was a women’s line established by ELEMENT, whose core focus was skateboarding