Levi's Engineered Jeans

Country

United States

Founded

1999

Levi's Engineered Jeans (LEJ) is a denim line launched in 1999 by Levi Strauss & Co. of San Francisco, USA. Its ergonomic design uses twisted side seams and darts to balance comfort and ease of movement, with the aim to “maximize both comfort and freedom of movement.” The line’s tagline is “twisted to fit.” It is still offered by Levi's as a category of the same name.

maximize both comfort and freedom of movement

twisted to fit

• Levi's 1853

  First introduced in 1999, this line is characterized by a three-dimensional cutting approach and designs that prioritize mobility, comfort, and ergonomics. While RED reinterprets the five-pocket design, Engineered Jeans foregrounds ease of movement when worn and structural design, and has been relaunched as an experimental line that demonstrates the technical breadth of Levi’s.

  An experimental line pursuing three-dimensional cutting and mobility