Hurley

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Overview

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BORN FROM THE BEACH. BUILT FOR THE FUTURE.
Hurley is an American action sports and lifestyle brand founded in 1999 in Huntington Beach, California, by surfer and shaper Bob Hurley. Starting with surfing, it has expanded into skateboarding, snowboarding, and beach culture, offering boardshorts, wetsuits, swimwear, apparel, footwear, and accessories. Centered on the freedom and creativity of the ocean lifestyle, the brand emphasizes the fusion of performance and style, innovation, inclusion, and self-expression. Its product lines include functional offerings such as PHANTOM, and the brand operates internationally.

Concept

To celebrate the freedom and creativity of the ocean lifestyle — blending performance with style.

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