kaifai is a streetwear daily-wear brand that has been operating in Korea since 2017. It was created through the rebranding of its predecessor, NASTYKICK, and offers unisex clothing, bags, caps, and other items that combine comfortable silhouettes and trend-conscious designs with a street sensibility and wit. The brand’s stated aim is to “go beyond simply making clothes and express free and candid emotions through style.” Its products are also available at select shops and online retailers in Japan.
Concept
The brand goes beyond simply making clothes, expressing free and candid emotions through style.