KAIYA is a fashion brand launched in South Korea in 2023 by designer Kaya. Built on the mood of 2000s Y2K, it offers womenswear that reinterprets the colorful fashions of the era in monochrome. Centered on metal details, cutouts, and high-quality tailoring, its lineup includes tops, bottoms, dresses, and accessories. In addition to South Korea, the brand is available through online stores and physical retail locations in Japan.
Concept
Built on the mood of Y2K, KAIYA reinterprets the colorful fashions of the 2000s in monochrome, expressing its identity through metal, cutouts, and high-quality tailoring.