KANEITEI is an upcycling brand founded in 2015 in Seoul, South Korea, by Jeong Gwan-young (정관영). Focusing primarily on discarded military tents, it offers bags, wallets, apparel, accessories, and other items, making use of traces of use and the passage of time left on the materials as features of each product. Its official website presents the concept of “The Rebirth of Matter,” reusing discarded military tents to create a starting point for circulation and aiming for sustainable coexistence between individuals and the world around them. The brand has expanded from its early bags and small accessories into apparel.
Concept
The Rebirth of Matter