Karen by Simonsen

ICON is a line developed within the Karen by Simonsen brand family, and industry media has described it as a sub-brand alongside ONE. It is characterized by redesigning past garments selected from the brand’s archive into contemporary forms, and related products are currently grouped as “ICON EDIT” in the official online store. While ONE centers on staple clothing, this line serves to present the brand’s past designs anew.

ONE is a line developed within the Karen by Simonsen brand family, and fashion industry media have described it, alongside ICON, as a sub-brand of Karen by Simonsen. In the 2018 brand reorganization, each was designated to have its own logo, design identity, and design team. The official online store still refers to it as the “ONE collection”; it is responsible for classic, tailored wardrobe staples. Unlike ICON, which reinterprets archival garments in a contemporary way, ONE offers basic pieces that are easy to incorporate into everyday life and work.

Karen By Simonsen Society is a lifestyle line developed by Karen by Simonsen to expand its focus beyond clothing into living spaces. Announced in 2021, it offered home items such as towels and bedding in addition to pajamas and loungewear. Unlike the parent brand, which centers on womenswear, it focuses on time spent at home and proposals that combine clothing with living spaces. Separate from collections that rework past garments, such as ICON, it is positioned as an extension of the brand’s world into home living.