Tagline
For Women. By Women.
Kari Traa is a women’s outdoor and sportswear brand with roots in Voss, Norway. Skigutane launched the brand in 2002, with freestyle skier Kari Traa also participating as one of its four founding members. Starting with a hat she made herself while competing, the brand expanded into wool base layers, apparel for skiing and training, and outdoor clothing. It focuses on functionality for women and is also known for its rose-patterned wool base layers. The brand’s belief is that women should not have to compromise on performance, personality, or style.
Concept
Women should never have to compromise on performance, personality, or style.