Tagline
Squeeze the juice out of the rocks.
KARMA8A is a French brand launched in Paris in 2020 by Rene Grancour, developing a bouldering community and apparel. Focusing on climbing wear, it produces T-shirts, pants, jackets, chalk bags, and other items designed to be worn on the streets as well. The brand focuses on the artistry and creativity of bouldering, valuing not only the sport itself but also the diverse perspectives of the people who gather around it and the community they form.
Concept
We want to reveal the artistic side of bouldering and highlight the different visions of the people who gravitate around this universe.