KAULE is a women-focused sustainable fashion brand launched in Brazil, with its concept taking shape in January 2022. It continues to sell products on its official website as Kaule Hemp and was founded by Amanda Medeiros Dias and Corina Silva. Its collections, Hemp and Bambu, use hemp and bamboo materials. The initial Hemp collection foregrounds the properties of hemp, while Bambu is designed to explore alternatives using lower-impact materials. The brand states that it aims to expand access to hemp fiber and raise awareness of its qualities, while promoting timeless style and regenerative, sustainable fashion. It was first presented in 2023.
Concept
The brand was created to make hemp fiber more accessible on the market and to make all its qualities known.