Khrisjoy

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Overview

KHRISJOY is a luxury outerwear brand founded in Milan, Italy, in 2017. It was established by Marzia Bellutti and Maurizio Purificato, and focuses on puffer jackets made in Italy using certified materials. Its features include relaxed silhouettes, high-fashion details, and innovative textures—“bold, creative and joyful features.”

Concept

bold, creative and joyful features

Khrisjoy characteristics

Khrisjoy: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Khrisjoy

Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Trends & youth culture
Adoption of trends and connections to youth culture.
Streetwear
Elements of streetwear, skateboarding and hip-hop.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Khrisjoy relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2021
2021 Sub-brand
KHRISJOY KID
Clothing

A derivative line that extends adult codes to children.

A children’s line that originated in 2021 as the Kids MiniMe collection, entered into a li

A children’s line that originated in 2021 as the Kids MiniMe collection, entered into a licensing agreement with Simonetta the following year, and launched in earnest as the Khrisjoy Kid’s collection from Fall/Winter 2023–24. It adapts the brand’s signature puffer jackets for children and is presented on the official website as the KID collection. Structured in two age groups, Baby and Junior, it extends the main brand’s approach to outerwear to younger age groups.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Khrisjoy

Country of origin, founding year, categories and parent brands.

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