Tagline
The more you know it, the more it draws you in.
kiehtova is a Japanese apparel brand launched in July 2024 by Hooves Inc., based in Minato-ku, Tokyo. Its name means “attractive” in Finnish. In addition to apparel, the brand offers jewelry, hair accessories, bags, and hats. Emphasizing minimalist aesthetics and practicality, it continues to release collections starting with edition1, featuring items that are easy to incorporate into simple outfits, through its official online store and ZOZOTOWN.
Concept
Designs that pursue practicality for beautiful wear at any time, grounded in an uncluttered, minimalist aesthetic.