Kimchi Blue

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Overview

Kimchi Blue is a women's private label by the US-based Urban Outfitters, with its use first documented in 2005. It offers dresses, tops, skirts, knitwear, and other items, with designs centered on a romantic, feminine aesthetic featuring lace, frills, and ribbons. Its products are still sold through the official Urban Outfitters online store.

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1 brands
Founded
1970
1970 Parent brand
Urban Outfitters
Clothing

A womenswear line centered on feminine ornamentation

Kimchi Blue is a private label developed by Urban Outfitters, centered on feminine clothin

Kimchi Blue is a private label developed by Urban Outfitters, centered on feminine clothing featuring details such as lace, frills, ribbons, and embroidery. Through dresses, blouses, skirts, and other items, it adds highly decorative womenswear to the parent brand’s product range. Its product direction differs from BDG, which offers denim and a broad range of casual clothing, and it occupies a separate category from Out From Under, which focuses on underwear and loungewear. Within Urban Outfitters’ in-house lines, it is positioned as an option that puts feminine details at the forefront.

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