Tagline
Carry Colour. Look Incredible.
KIND BAG is a UK sustainable accessories brand founded in London in 2019 by Maria Rodriguez, who is from Tenerife. With concerns about single-use plastics as its starting point, the brand makes reusable shopping bags from material recycled from used plastic bottles, and offers totes, backpacks, lunch bags, laptop sleeves, and other items. Its mission is “To bring colour to everyday life!” The London-based team designs its products around sustainability, women’s empowerment, and colourful, practical design. The brand is B Corp certified and sold internationally.
Concept
To bring colour to everyday life!