Tagline
without fear there is no bravery
KND, a Korean casualwear brand, launched in Seoul in 2015. Its name comes from “krafted denim” and carries the meanings of “krafted” and “2nd.” With the aim of making clothes that are repeatedly chosen from people’s wardrobes and worn for a long time, the brand offers items that bring materials and details from military, denim, vintage, and outdoor wear into a contemporary context. Its range includes shirts, denim, pants, outerwear, knitwear, hats, and bags, and its brand philosophy emphasizes everyday wear and continued use.
Concept
The act of evaluating and understanding something from the past again from a new perspective