KNWLS is a womenswear ready-to-wear brand founded in London in 2017 by Charlotte Knowles and Alexandre Arsenault. In 2021, it changed its name and rebranded from Charlotte Knowles to KNWLS. Its official direction is “an empowered and disruptive femininity” that combines danger and sensuality. The collections center on elements that reconstruct femininity, including corset-inspired silhouettes and body-hugging separates.
Concept
an empowered yet disruptive vision of femininity – one that is simultaneously dangerous and sensual.