Kwaidan Editions is a womenswear-focused fashion brand launched in London in 2017 by married designers Hung La and Léa Dickely. The brand name derives from Japanese horror films. Its collections are centered on “a world where women can experience freedom from boundaries, structures, and expectations,” and aim to provide a “visual language” for exploring what it means to be a woman in contemporary society as a personal journey.
Concept
Kwaidan Editions envisions a world where women can experience true freedom; freedom from boundaries, constructs, and expectations. The intention is to provide women with the visual language to reflect their own personal exploration of what it means to be a woman in today’s society.