Tagline
Creating 100 million styles
KYLE is a menswear line under Apo(s)ture, launched in Japan in March 2024. Apo(s)ture, a collaboration between Nano Universe and ZOZOTOWN, focuses on pants and uses Made by ZOZO for fully made-to-order production. KYLE centers on slim-fit pants, offering denim, chino, and TR materials across different product numbers. It shares Apo(s)ture’s philosophy of exploring and cultivating each person’s style and making it part of who they are.
Concept
Within a posture—a way of thinking and carrying oneself—there is (s=style). Style is created from the ways of thinking, carrying oneself, and moving through life that differ from person to person. This is why clothing, too, is intended for each individual rather than for “you all.” The idea is to explore and cultivate each person’s style together, until it becomes part of that person.