Apo(s)ture

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Overview

Tagline

“Not to ‘you all,’ but to ‘you’”
Apo(s)ture is a fashion brand launched in Japan on March 29, 2024. In collaboration with Nano Universe, ZOZOTOWN uses ZOZO’s production-support platform, Made by ZOZO, to operate a fully made-to-order system, with a focus on pants. The brand name embodies the idea that “(s) = style” exists within “a posture.” It aims to help people discover a distinctive style through their individual ways of thinking, comportment, and life journeys. At launch, it offered more than 180 types of pants.

Concept

Creating 100 million styles

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
17 brands
Founded
2024
2024 Sub-brand
ARIA(Apo(s)ture)
Clothing

A core wide-fit line that brings volume to women’s styles

Within Apo(s)ture, which emerged from a collaboration between Nano Universe and ZOZOTOWN,

Within Apo(s)ture, which emerged from a collaboration between Nano Universe and ZOZOTOWN, ARIA is a key line centered on wide silhouettes for women. Its core piece is the super-wide pant, with a defined waist and hip and substantial volume toward the hem; the line also includes pleated styles, suspenders, track pants, and five-pocket denim. In contrast to RITA’s straight fit, NORAH’s tapered fit, and OLIVIA’s slim fit, ARIA offers a relaxed outline and volume throughout the pants, bringing larger silhouettes to women’s styling.

2024 Sub-brand
DUA (Apo(s)ture)
Clothing

A women’s line focused on three-dimensional forms

Within Apo(s)ture’s women’s range, DUA is the line focused on three-dimensional pants that

Within Apo(s)ture’s women’s range, DUA is the line focused on three-dimensional pants that vary in rise and leg contour. It offers styles distinguished by their shape from waist to hem, including sarouel, curved, sarouel tapered, and shorts. Unlike ARIA’s generously wide silhouette and NORAH’s clean tapered fit, DUA combines ease of movement with variation in form through a deep rise and curved lines, broadening the design variety of the women’s range.

2024 Sub-brand
JOHAN (Apo(s)ture)
Clothing

A men's tapered line with an emphasis on everyday wear

Within Apo(s)ture's men's line, JOHAN offers tapered pants that combine room through the h

Within Apo(s)ture's men's line, JOHAN offers tapered pants that combine room through the hips with a narrowing toward the hem. The line includes styles with no pleats or one pleat, as well as elasticated waists, and is offered in materials such as chino, TR, satin, herringbone, and corduroy. These styles balance the neat appearance of slacks with ease of movement for everyday wear. Positioned between the slim fits of PETE and KYLE, the straight fit of THOM, and the wide fit of LUCAS, the line complements the range with a standard tapered fit suited to both commuting and everyday wear.

2024 Sub-brand
KYLE (Apo(s)ture)
Clothing

A men’s line focused on a slim fit and length options

Among Apo(s)ture’s men’s lines, KYLE combines a slim silhouette with a choice of lengths.

Among Apo(s)ture’s men’s lines, KYLE combines a slim silhouette with a choice of lengths. It retains ease around the waist for comfortable wear and is based on a slim fit that tapers toward the hem, with styles available in denim, chino, TR, corduroy, and synthetic materials. Some models are offered in short, regular, and long lengths. Unlike PETE’s closer-fitting skinny cut, THOM’s straight cut, and LUCAS’s wide cut, it serves as a slim-fit option that is easy to choose according to build and height.

2024 Sub-brand
LEWES (Apo(s)ture)
Clothing

A men’s line defined by a deep rise and sculptural forms

Among Apo(s)ture’s men’s lines, LEWES is a design-oriented line characterized by a deep ri

Among Apo(s)ture’s men’s lines, LEWES is a design-oriented line characterized by a deep rise and sculptural forms. Centered on sarouel pants with room around the waist, it extends to styles including double pleats, elasticated hems and waistbands, and culotte silhouettes. While LUCAS is a wide-leg line that broadens the leg overall, LEWES creates a distinctive outline through its deep rise and low-centered silhouette, adding a sense of ease and variation in form to the men’s lineup.

2024 Sub-brand
LILY (Apo(s)ture)
Clothing

A women’s flared line that defines the leg line visually

Within Apo(s)ture’s women’s line, LILY is a line centered on flared silhouettes that widen

Within Apo(s)ture’s women’s line, LILY is a line centered on flared silhouettes that widen from below the knee toward the hem. It incorporates several shapes that are slim through the upper portion and widen toward the hem, including TR flare, slim flare, denim, satin, and mermaid styles. Unlike RITA’s straight styles, the slim styles of OLIVIA and NANCY, and ARIA’s wide styles, it creates a vertical impression along the legs while adding movement at the hem, giving women’s styling a distinct sense of flare.

2024 Sub-brand
LUCAS (Apo(s)ture)
Clothing

A men's wide-fit line focused on volume and a relaxed feel

Within Apo(s)ture's men's range, LUCAS is a line centered on wide silhouettes with generou

Within Apo(s)ture's men's range, LUCAS is a line centered on wide silhouettes with generous width from the waist to the hem. It offers several shapes, including super-wide, wide easy, and wide jogger styles, in a range of materials such as denim, cavalry twill, typewriter cloth, chino, and nylon. Unlike the slim fits of PETE and KYLE, the straight-cut silhouette of THOM, and the tapered fit of JOHAN, it prioritizes room around the legs and a relaxed feel, broadening the range of silhouettes in Apo(s)ture's men's collection.

2024 Sub-brand
MATS (Apo(s)ture)
Clothing

A derivative menswear line that complements the range with short-length styles

Within Apo(s)ture’s menswear line, MATS is a derivative line that adds short-length option

Within Apo(s)ture’s menswear line, MATS is a derivative line that adds short-length options to a range centered on full-length styles. It focuses on wide shorts made from materials such as cavalry twill, and includes models with features such as stretch and elastic waistbands. While THOM, PETE, KYLE, JOHAN, LUCAS, and YANNIS mainly cover longer-length silhouettes, MATS accommodates lightweight spring and summer wear and knee-length styling, broadening the range of lengths and uses in the menswear line.

2024 Sub-brand
NANCY (Apo(s)ture)
Clothing

The line responsible for the women’s slimmest fit

Within Apo(s)ture’s women’s line, NANCY is a line centered on slim fits that follow the co

Within Apo(s)ture’s women’s line, NANCY is a line centered on slim fits that follow the contours of the legs. Built around skinny pants, it also includes chinos, denim, corduroy, synthetic-fiber styles, shorts, and other variations, emphasizing a silhouette that gives the lower body a streamlined appearance. It has a distinct role from RITA’s standard straight fit, OLIVIA’s slim fit with ease, ARIA’s wide fit, and NORAH’s tapered fit, offering the most close-fitting option in the women’s line.

2024 Sub-brand
NORAH (Apo(s)ture)
Clothing

A women’s tapered line defined by a polished silhouette

Within Apo(s)ture’s women’s line, NORAH represents a tapered silhouette that narrows from

Within Apo(s)ture’s women’s line, NORAH represents a tapered silhouette that narrows from the waist toward the hem. Alongside a style with no pleats and a clean, straight line to the hem, the line also includes models that create dimension with multiple pleats, and uses a range of materials including TR, chino, denim, satin, and water-repellent twill. It complements the straight fit of RITA, the wide fit of ARIA, the slim fit of OLIVIA, and the skinny fit of NANCY, presenting polished everyday wear that makes use of center creases and pleats.

2024 Sub-brand
OLIVIA (Apo(s)ture)
Clothing

A slim line balancing a polished look with ease of movement

Within Apo(s)ture's women's range, OLIVIA is a line that combines a slim silhouette with e

Within Apo(s)ture's women's range, OLIVIA is a line that combines a slim silhouette with ease of movement when worn. It allows moderate room around the waist and is based on a slim fit that looks streamlined toward the hem, with features including a center hem slit, an elasticized back waistband, and hem zippers. Compared with RITA's straight fit and NANCY's skinny fit, it places greater emphasis on everyday wearability and practicality, serving as a women's line that bridges polished occasions, including commuting, and daily wear.

2024 Sub-brand
PETE (Apo(s)ture)
Clothing

The line offering the slimmest fit for men

Within Apo(s)ture’s range of men’s pants, PETE is the line offering the slimmest fit, foll

Within Apo(s)ture’s range of men’s pants, PETE is the line offering the slimmest fit, following the contours of the leg. Centered on a skinny silhouette tapered from thigh to hem, it is offered across a range of materials, including denim, chino, TR, corduroy, and synthetic fabrics. Its outline is clearly distinct from THOM’s straight fit, KYLE’s slim fit, LUCAS’s wide fit, and YANNIS’s flared fit. As a dedicated option for those seeking pants that emphasize a slender leg line, it broadens the range of fits in the men’s line.

2024 Sub-brand
RITA (Apo(s)ture)
Clothing

A foundational straight line for women

Within Apo(s)ture’s women’s line, RITA is a foundational line centered on a straight silho

Within Apo(s)ture’s women’s line, RITA is a foundational line centered on a straight silhouette that falls naturally from the hips to the hem. It combines a no-pleat waist with a center crease and is offered in a range of materials, including TR, chino, denim, synthetic fabrics, and corduroy. Unlike ARIA’s wide, NORAH’s tapered, OLIVIA’s slim, and NANCY’s skinny silhouettes, it provides a standard shape suited to both polished and casual looks, serving as a basic form in the women’s wardrobe.

2024 Sub-brand
SOFIA (Apo(s)ture)
Clothing

A women’s line that adds lighter lengths

Within Apo(s)ture’s women’s range, SOFIA is a derived line that adds short lengths to a li

Within Apo(s)ture’s women’s range, SOFIA is a derived line that adds short lengths to a lineup centered on full-length styles. Focused on knee-length wide shorts, it offers volume through gathers and ease of movement through stretch fabrics. While ARIA, RITA, NORAH, and LILY mainly provide longer silhouettes, SOFIA presents a lightweight feel and volume suited to women, complementing the range with length options for different seasons and styling.

2024 Sub-brand
THOM (Apo(s)ture)
Clothing

The foundational straight line for men

Within the men’s lineup of Apo(s)ture, whose parent brand is nano・universe, THOM is the li

Within the men’s lineup of Apo(s)ture, whose parent brand is nano・universe, THOM is the line built around the most basic straight silhouette. Centered on a profile that falls straight from the knee to the hem, it extends its materials and specifications across denim, chinos, synthetic fibers, and chef pants, accommodating a wide range of everyday styling. Unlike the slimmer PETE and KYLE, the wide LUCAS, and the flared YANNIS, it forms the foundation of the overall men’s lineup as a standard trouser option that is less restrictive in terms of body type and occasion.

2024 Sub-brand
YANNIS (Apo(s)ture)
Clothing

A men's flared line that emphasizes the leg line

Within Apo(s)ture's men's trouser range, YANNIS is a line specializing in flared silhouett

Within Apo(s)ture's men's trouser range, YANNIS is a line specializing in flared silhouettes. It is designed to taper from the thigh to the knee and is offered in materials such as TR, denim, chino, corduroy, and synthetic fibers, with a bootcut outline that widens from below the knee to the hem. While PETE's skinny and KYLE's slim styles are designed to create a narrower overall silhouette, YANNIS adds a distinct change to the leg line through its flared hem, offering styling different from THOM and LUCAS.

- Sub-brand
KATY (Apo(s)ture)
Clothing

A line that expands length and volume through culottes

Within Apo(s)ture’s women’s lines, KATY is centered on volume created by tucks and culotte

Within Apo(s)ture’s women’s lines, KATY is centered on volume created by tucks and culotte-style designs. It keeps the waist area streamlined while adding width at the hems, and is offered in materials such as TR, chino, denim, synthetic fibers, and stretch twill. Unlike ARIA’s wide-leg pants, LILY’s flared styles, and SOFIA’s shorts, it combines the visual volume of a skirt with the functionality of pants, adding a distinct length and silhouette for both on- and off-duty wear.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Apo(s)ture

Country of origin, founding year, categories and parent brands.

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