DUA is a Japanese women’s pants line belonging to Apo(s)ture, launched on ZOZOTOWN in 2024. As one category of a fully made-to-order brand created through a collaboration between Nano Universe and ZOZO, it offers pants centered on the sarouel silhouette, in materials including chino, denim, synthetic fibers, and corduroy. Apo(s)ture puts forward the idea that “style is created from things that differ from person to person,” and aims to create clothing that helps individuals explore and develop their own style and becomes part of who they are. No founder or designer specific to DUA has been publicly announced.
Concept
Within a posture (attitude or mindset), there is (s) = style.