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LILY (Apo(s)ture)

LILY (Apo(s)ture)

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Country: Japan
Founded: 2024 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

LILY is a womenswear line under Apo(s)ture, launched in Japan in 2024. Developed in collaboration between Nano Universe and ZOZOTOWN, it is offered through a made-to-order production model that uses ZOZO’s production support platform, “Made by ZOZO.” Centered on flared pants, the line offers pants in a range of materials and sizes, supporting the creation of styles suited to individual body types and preferences. It shares Apo(s)ture’s philosophy: “Creating 100 million styles, not providing 100 million items.”

Concept

Creating 100 million styles, not providing 100 million items

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2024

Year Brand Category Description

2024

Apo(s)ture

Parent brand

Clothing

A women’s flared line that defines the leg line visually

Within Apo(s)ture’s women’s line, LILY is a line centered on flared silhouettes that widen

Within Apo(s)ture’s women’s line, LILY is a line centered on flared silhouettes that widen from below the knee toward the hem. It incorporates several shapes that are slim through the upper portion and widen toward the hem, including TR flare, slim flare, denim, satin, and mermaid styles. Unlike RITA’s straight styles, the slim styles of OLIVIA and NANCY, and ARIA’s wide styles, it creates a vertical impression along the legs while adding movement at the hem, giving women’s styling a distinct sense of flare.

2024 Parent brand

Apo(s)ture

Clothing

A women’s flared line that defines the leg line visually

Within Apo(s)ture’s women’s line, LILY is a line centered on flared silhouettes that widen