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RITA (Apo(s)ture)

RITA (Apo(s)ture)

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Country: Japan
Founded: 2024 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

RITA is a women's pants line under Apo(s)ture, a Japanese brand created through a collaboration between Nano Universe and ZOZOTOWN / Made by ZOZO. Launched in 2024 alongside Apo(s)ture, it offers straight-leg pants centered on the RITA-001 in different materials, including TR, chino, denim, synthetic fibers, and corduroy. The brand's philosophy is that “within a posture, there is (s) = style.” It seeks to discover and cultivate each person's individual style, providing a diverse range of options through a made-to-order system.

Concept

Creating 100 million styles

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2024

Year Brand Category Description

2024

Apo(s)ture

Parent brand

Clothing

A foundational straight line for women

Within Apo(s)ture’s women’s line, RITA is a foundational line centered on a straight silho

Within Apo(s)ture’s women’s line, RITA is a foundational line centered on a straight silhouette that falls naturally from the hips to the hem. It combines a no-pleat waist with a center crease and is offered in a range of materials, including TR, chino, denim, synthetic fabrics, and corduroy. Unlike ARIA’s wide, NORAH’s tapered, OLIVIA’s slim, and NANCY’s skinny silhouettes, it provides a standard shape suited to both polished and casual looks, serving as a basic form in the women’s wardrobe.

2024 Parent brand

Apo(s)ture

Clothing

A foundational straight line for women

Within Apo(s)ture’s women’s line, RITA is a foundational line centered on a straight silho