Tagline
Your own style is sure to be found.
PETE is a men’s skinny-style pants line under Apo(s)ture, a Japanese brand launched on March 29, 2024, through a collaboration between Nano Universe and ZOZO. At Apo(s)ture, each pants silhouette is assigned a person’s name, and PETE offers a slim silhouette fitted from the thighs to the hem. It comes in different materials, including denim, chino, and TR, and uses made-to-order production through Made by ZOZO to create styles based on individual preferences. Its brand message is, “Your own style is sure to be found.”
Concept
Creating 100 million styles, rather than providing 100 million products