KZM

KZM FISHING is a fishing tackle brand launched by KZM in 2020 to expand from camping into fishing. Unlike the camping equipment of KZM OUTDOOR, it specializes in rods, rigs, and fishing gear, and the official brand story positions it as one of KZM’s ventures, the “FISHING LINE.” While KZM APPAREL covers everyday wear and apparel, this line is a specialist line in the leisure sector focused on practical performance and dedicated use for fishing.

KZM APPAREL is an apparel line officially launched for Spring/Summer 2024 to extend KZM OUTDOOR’s outdoor expertise, developed through camping gear, into clothing. The official brand story describes it as an “APPAREL COLLECTION” that connects a sensibility originating in nature with everyday life, and the official online store offers men’s, women’s, and accessories as separate categories. While KZM FISHING is a specialist fishing line, this line spans lifestyle, streetwear, outdoor, and gorpcore, and encompasses clothing and fashion accessories for both natural and urban settings.