Tagline
The Multitude One Attitude
Concept
Clothing faithful to the basics
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Tagline
The Multitude One Attitude
Clothing faithful to the basics
Parent brands and sub-brands, ordered by founding year.
A former second line with a stronger military focus
COVERNAVY BY COVERNAT began as COVERNAT’s military-focused line and was later announced as
COVERNAVY BY COVERNAT began as COVERNAT’s military-focused line and was later announced as becoming a standalone brand, making it a derivative brand in the second-line category. It offered a contemporary reinterpretation of U.S. Navy clothing and workwear, taking on a role that emphasized American casualwear, military, and workwear elements more strongly than COVERNAT itself, which is centered on city casualwear. The name “BY COVERNAT” also made its relationship with the parent brand explicit. It can be identified as a highly independent second line that formed part of the brand family in the past, separate from the current main lines.
A kids' line extending the brand to family audiences
COVERNAT KIDS is a kids' line that extends COVERNAT's brand identity into children's cloth
COVERNAT KIDS is a kids' line that extends COVERNAT's brand identity into children's clothing. The official website consistently presents products, lookbooks, and campaigns in a separate KIDS category, and major retailers also identify it as COVERNAT's kids' line. It carries over the main brand's logos, graphics, and casual design elements while limiting its target audience to children and separating its sizing and product range. It is therefore positioned alongside COVERNAT WOMAN as a derivative line for a specific target group.
A dedicated line responsible for apparel offerings for women
COVERNAT WOMAN is a line for women officially developed by COVERNAT. Official announcement
COVERNAT WOMAN is a line for women officially developed by COVERNAT. Official announcements present it as a “women’s line” and an “official lookbook,” with independent projects and product releases. It extends the scope of the unisex-focused main brand by offering apparel suited to women’s body types and occasions for wear. While carrying forward COVERNAT’s logo and design elements, it features silhouettes and item assortments specifically for women, making it a continuing line within the brand family rather than merely a product category.
A former second line with a stronger military focus
COVERNAVY BY COVERNAT began as COVERNAT’s military-focused line and was later announced as
COVERNAVY BY COVERNAT began as COVERNAT’s military-focused line and was later announced as becoming a standalone brand, making it a derivative brand in the second-line category. It offered a contemporary reinterpretation of U.S. Navy clothing and workwear, taking on a role that emphasized American casualwear, military, and workwear elements more strongly than COVERNAT itself, which is centered on city casualwear. The name “BY COVERNAT” also made its relationship with the parent brand explicit. It can be identified as a highly independent second line that formed part of the brand family in the past, separate from the current main lines.
A kids' line extending the brand to family audiences
COVERNAT KIDS is a kids' line that extends COVERNAT's brand identity into children's cloth
COVERNAT KIDS is a kids' line that extends COVERNAT's brand identity into children's clothing. The official website consistently presents products, lookbooks, and campaigns in a separate KIDS category, and major retailers also identify it as COVERNAT's kids' line. It carries over the main brand's logos, graphics, and casual design elements while limiting its target audience to children and separating its sizing and product range. It is therefore positioned alongside COVERNAT WOMAN as a derivative line for a specific target group.
A dedicated line responsible for apparel offerings for women
COVERNAT WOMAN is a line for women officially developed by COVERNAT. Official announcement
COVERNAT WOMAN is a line for women officially developed by COVERNAT. Official announcements present it as a “women’s line” and an “official lookbook,” with independent projects and product releases. It extends the scope of the unisex-focused main brand by offering apparel suited to women’s body types and occasions for wear. While carrying forward COVERNAT’s logo and design elements, it features silhouettes and item assortments specifically for women, making it a continuing line within the brand family rather than merely a product category.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
COVERNAT is from South Korea.
COVERNAT was founded in 2008.
COVERNAT covers the following categories: Clothing.