COVERNAT

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Overview

Tagline

The Multitude One Attitude
COVERNAT is a street casual brand based in Seoul, South Korea. Yun Hyeong-seok (윤형석), who had previously run a select shop, founded it in 2008. The brand name combines “COVER” and “Needle And Thread,” reflecting its approach of creating clothing faithful to the basics. Drawing inspiration from vintage military, outdoor, and workwear, it offers reinterpreted apparel for unisex, women’s, and children’s wear, using contemporary materials and styles, and has also expanded into overseas markets.

Concept

Clothing faithful to the basics

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
2016-2022
2016 Sub-brand
COVERNAVY BY COVERNAT
Clothing

A former second line with a stronger military focus

COVERNAVY BY COVERNAT began as COVERNAT’s military-focused line and was later announced as

COVERNAVY BY COVERNAT began as COVERNAT’s military-focused line and was later announced as becoming a standalone brand, making it a derivative brand in the second-line category. It offered a contemporary reinterpretation of U.S. Navy clothing and workwear, taking on a role that emphasized American casualwear, military, and workwear elements more strongly than COVERNAT itself, which is centered on city casualwear. The name “BY COVERNAT” also made its relationship with the parent brand explicit. It can be identified as a highly independent second line that formed part of the brand family in the past, separate from the current main lines.

2022 Sub-brand
COVERNAT KIDS
Clothing

A kids' line extending the brand to family audiences

COVERNAT KIDS is a kids' line that extends COVERNAT's brand identity into children's cloth

COVERNAT KIDS is a kids' line that extends COVERNAT's brand identity into children's clothing. The official website consistently presents products, lookbooks, and campaigns in a separate KIDS category, and major retailers also identify it as COVERNAT's kids' line. It carries over the main brand's logos, graphics, and casual design elements while limiting its target audience to children and separating its sizing and product range. It is therefore positioned alongside COVERNAT WOMAN as a derivative line for a specific target group.

2022 Sub-brand
COVERNAT WOMAN
Clothing

A dedicated line responsible for apparel offerings for women

COVERNAT WOMAN is a line for women officially developed by COVERNAT. Official announcement

COVERNAT WOMAN is a line for women officially developed by COVERNAT. Official announcements present it as a “women’s line” and an “official lookbook,” with independent projects and product releases. It extends the scope of the unisex-focused main brand by offering apparel suited to women’s body types and occasions for wear. While carrying forward COVERNAT’s logo and design elements, it features silhouettes and item assortments specifically for women, making it a continuing line within the brand family rather than merely a product category.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about COVERNAT

Country of origin, founding year, categories and parent brands.

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