Tagline
THE MOOD OF THE DAY
LAB12 is a menswear brand launched in Seoul, South Korea, in 2017. The official website lists Im Jong-min as the owner, and the brand offers clothing for everyday wear online. Based on the idea of researching clothes one would want to wear throughout all 12 months, it adopts “THE MOOD OF THE DAY” and aims to bring distinctive silhouettes and colors into everyday life, with simplicity at its core. It is available primarily through its official Korean online store, as well as on sales platforms serving overseas markets.
Concept
LAB TWELVE was born to create clothes that can be desired to wear all the year around.