Tagline
AN UNCOMMON APPROACH TO FAMILIAR CLASSICS.
Lady White Co. is an American fashion brand founded in Los Angeles in 2015. Phil Proyce and Sarah Proyce started with a focus on white jersey T-shirts, later expanding into a range of sportswear, including sweatshirts. Production takes place at family-owned factories within a 10-mile radius of Los Angeles, its design base. Influenced by an insular perspective on American aesthetics, the brand takes a distinctive approach to familiar classics.
Concept
INFLUENCED BY OUR INSULAR VIEW OF AMERICAN AESTHETICS, LADY WHITE CO. IS AN UNCOMMON APPROACH TO FAMILIAR CLASSICS.