Lafayette (currently branded as LFYT) is a Japanese streetwear brand launched in 2003 in Fujisawa, Kanagawa Prefecture, with Junjiro Kaneko at its center. With a New York feel as its main concept, it offers apparel and fashion accessories rooted in street culture, hip-hop, skateboarding, graffiti, and Black culture. Starting with its store in Fujisawa, the brand has expanded its sales channels across Japan and overseas, including New York, and has formed a distinctive community through events and collaborations with artists.
Concept
The main concept of the brand is to get a feeling of NYC.