LATUI ATELIER

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Overview

LATUI ATELIER is a fashion brand based in Ho Chi Minh City, Vietnam, created by makeup artist and creative director Xi Quan Le. Established in 2018, it began with ready-to-wear and offers denim, tops, dresses, outerwear, and other items. The brand is guided by designs that embody strength and boundaryless self-expression blending the unreal with freedom, and its work centers on emotional multiplicity and self-expression. It has the X-TREME, X-OTIC, and X-OBJECT lines.

Concept

We envision a self that is both surreal and unbounded, blending the unreal with freedom.

Related brands

Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
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- Sub-brand
X-OBJECT
Clothing

A streetwear line for the everyday clothing needs of a new generation

An official line developed by LATUI ATELIER for a new generation, incorporating streetwear

An official line developed by LATUI ATELIER for a new generation, incorporating streetwear elements into essential items. It aims to combine a youthful, easy-to-wear quality with the brand’s distinctive design, extending into everyday wardrobe staples such as T-shirts, hoodies, and denim. In contrast to X-TREME, which focuses on high added value and customization, and X-OTIC, which centers on women’s inner self-expression, it is a more everyday line aimed at a broader audience.

- Sub-brand
X-OTIC
Clothing

A line focused on expressing women’s emotions

One of LATUI ATELIER’s official product lines, it is responsible for expressing women’s em

One of LATUI ATELIER’s official product lines, it is responsible for expressing women’s emotions and self-perception through design. Its offerings take into account embodiment and the complex inner lives of individuals, extending the brand’s overall philosophy of self-expression into womenswear. In contrast to X-TREME, which is oriented toward high-end and special-order products, and X-OBJECT, which focuses on new-generation everyday wear and street sensibility, it is positioned as a line that defines expressiveness for women and a distinctive perspective.

- Sub-brand
X-TREME
Clothing

A high-value-added line offering special-order pieces

A high-priced, high-value-added line developed by LATUI ATELIER, established as a highly i

A high-priced, high-value-added line developed by LATUI ATELIER, established as a highly independent direction aimed at the niche fashion market. It emphasizes custom-made pieces, premium quality, and distinctive design, occupying the position within the brand that places the greatest emphasis on special orders and experimentation. Unlike X-OBJECT, which focuses on everyday items, and X-OTIC, which centers on women’s emotions and self-perception, this line strongly foregrounds exclusivity and form.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about LATUI ATELIER

Country of origin, founding year, categories and parent brands.

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