X-OBJECT

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Overview

X-OBJECT is a line by LATUI ATELIER, established in Ho Chi Minh City, Vietnam, in 2018. Against the backdrop of the parent brand’s creations by its founder and makeup artist, Xi Quan Le, it proposes streetwear-inspired essential items for a new generation. Drawing on LATUI ATELIER’s guiding ideas of “imperfect romance” and free self-expression, the line offers youthful, edgy everyday wear.

Concept

The line for the new generation, featuring essential items with streetwear-inspired aesthetics.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2018
2018 Parent brand
LATUI ATELIER
Clothing

A streetwear line for the everyday clothing needs of a new generation

An official line developed by LATUI ATELIER for a new generation, incorporating streetwear

An official line developed by LATUI ATELIER for a new generation, incorporating streetwear elements into essential items. It aims to combine a youthful, easy-to-wear quality with the brand’s distinctive design, extending into everyday wardrobe staples such as T-shirts, hoodies, and denim. In contrast to X-TREME, which focuses on high added value and customization, and X-OTIC, which centers on women’s inner self-expression, it is a more everyday line aimed at a broader audience.

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Frequently asked questions about X-OBJECT

Country of origin, founding year, categories and parent brands.

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