LAYAS is a Japanese womenswear brand operated by Eureka in Tokyo. It launched with its Fall/Winter 2024 collection and offers garments that rework designs inspired by vintage clothing to suit contemporary trends. It also incorporates menswear-derived items such as tailored jackets, blousons, and sweatshirts, and offers products that can be worn by all genders. The name comes from time spent at the London café LAYAS, and the brand expresses a wish for people to value inspiration and enjoy fashion in their own way.
Concept
The brand values inspiration and encourages people to enjoy fashion in their own way.