LCDC is a contemporary fashion brand based in Seoul, South Korea, and operated by SJ Group. Its apparel line launched in 2023. Inspired by the spirit of Bauhaus, the brand offers womenswear, menswear, accessories, and other items that reinterpret everyday wear and classic pieces. Its official statement describes an aim to connect individual artistic vision with everyday functionality and the principles of mass production, bringing artistry into everyday life.
Concept
Inspired by the spirit of bauhaus, LCDC™ is a brand based in Seoul dedicated to the FASHION PIONEERS building out their identities/styles. Continuously reinterpreting daily wear and classic items, to narrate a contrasting story of art dissolving in daily life.