Tagline
Warm all over / Cool all over
利工民 is a knitwear and underwear brand founded by 馮薵如 in Guangzhou in 1923, which later established a factory in Hong Kong. Its main products include undershirts, socks, and wool knitwear, and it offers the 金鹿, 籃鹿, 光華, and 秋蟬 series. The brand’s official slogans are “Warm all over” and “Cool all over.” It states that products are carefully crafted from the selection of raw materials through to completion, and supplied only after strict inspections against set standards. It also emphasizes the quality assurance of Hong Kong manufacturing and maintains multiple stores and manufacturing facilities in Hong Kong.
Concept
From the selection of raw materials to the completion of manufacturing, the process is highly complex. Every stage is carefully executed, and products are supplied to customers only after passing strict inspections against set standards.