LE'RURE

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Overview

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Bring out the beauty in every moment of your life
LE'RURE is a Japanese occasionwear brand developed by Asakura Co., Ltd. Launched in 2024, it is directed by Juna Hashimoto, who oversees the brand as a whole, from design onward. Based on French basics, the brand combines sophisticated urban style with dressy elements to propose looks for special occasions. Its offerings center on dresses and also include bags, shoes, and accessories.

Concept

Based on French basics, the brand blends sophisticated urban style with dressy designs to propose timeless occasionwear that is feminine without being ingratiating.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2008
2008 Parent brand
Dorry Doll
Clothing

An independent occasionwear line centered on mature mode

LE'RURE is an occasionwear brand developed by Asakura Co., Ltd., the same company behind D

LE'RURE is an occasionwear brand developed by Asakura Co., Ltd., the same company behind Dorry Doll. Although it is featured in the same official stores as Dorry Doll, it is developed under its own concept, presenting a timeless style that combines urban, mature mode with dressiness, based on French basics. While Dorry Doll offers a wide range of dresses and related items for special occasions such as weddings, LE'RURE provides an option that places greater emphasis on mature mode, adding a distinct design perspective to the brands operated by the same company.

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