Concept
CONTEMPORARY ELEGANCE
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CONTEMPORARY ELEGANCE
Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of LES HOMMES relative to overall brand tendencies.
This chart does not define a brand’s expression or rank brands.
Parent brands and sub-brands, ordered by founding year.
A core line that conveys the brand’s essence more strongly
The official online store presents it as LES HOMMES-BLACK LABEL, a line within the brand t
The official online store presents it as LES HOMMES-BLACK LABEL, a line within the brand that carries a stronger presence and a more experimental character. If White Label is an extension oriented toward daytime, Black Label is positioned as the sharper, more prominent side, with the two lines dividing the range of the brand’s expression.
A complementary offshoot line responsible for the urban dimension
A line added for Spring/Summer 2014 with a contemporary direction and presented in 2015 as
A line added for Spring/Summer 2014 with a contemporary direction and presented in 2015 as new ready-to-wear. It serves to extend the structured tailoring of the main LES HOMMES to a more urban, younger market. The company’s official information also treats it as a separate brand name alongside LES HOMMES.
A derivative line extending the menswear DNA into womenswear
A womenswear line by Tom Notte and Bart Vandebosch, extending the brand DNA established in
A womenswear line by Tom Notte and Bart Vandebosch, extending the brand DNA established in menswear into womenswear. Introduced as the first collection in 2021, it is positioned as a sub-line for a different audience, branching off from the main menswear line.
A new, more mainstream line that extends into everyday wear
Introduced for Fall/Winter 2024, this new line reworks the brand’s logo and design languag
Introduced for Fall/Winter 2024, this new line reworks the brand’s logo and design language for a broader audience. While Black Label is responsible for expressions suited to nighttime, White Label is described as a complementary line designed for daytime wear, with a sportier and more approachable character.
A core line that conveys the brand’s essence more strongly
The official online store presents it as LES HOMMES-BLACK LABEL, a line within the brand t
The official online store presents it as LES HOMMES-BLACK LABEL, a line within the brand that carries a stronger presence and a more experimental character. If White Label is an extension oriented toward daytime, Black Label is positioned as the sharper, more prominent side, with the two lines dividing the range of the brand’s expression.
A complementary offshoot line responsible for the urban dimension
A line added for Spring/Summer 2014 with a contemporary direction and presented in 2015 as
A line added for Spring/Summer 2014 with a contemporary direction and presented in 2015 as new ready-to-wear. It serves to extend the structured tailoring of the main LES HOMMES to a more urban, younger market. The company’s official information also treats it as a separate brand name alongside LES HOMMES.
A derivative line extending the menswear DNA into womenswear
A womenswear line by Tom Notte and Bart Vandebosch, extending the brand DNA established in
A womenswear line by Tom Notte and Bart Vandebosch, extending the brand DNA established in menswear into womenswear. Introduced as the first collection in 2021, it is positioned as a sub-line for a different audience, branching off from the main menswear line.
A new, more mainstream line that extends into everyday wear
Introduced for Fall/Winter 2024, this new line reworks the brand’s logo and design languag
Introduced for Fall/Winter 2024, this new line reworks the brand’s logo and design language for a broader audience. While Black Label is responsible for expressions suited to nighttime, White Label is described as a complementary line designed for daytime wear, with a sportier and more approachable character.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
LES HOMMES is from Belgium.
LES HOMMES was founded in 2005.
LES HOMMES covers the following categories: Clothing, Bags, Accessories, Footwear.