Tagline
The brand that invented a category.
LESET is a loungewear brand launched in Los Angeles, United States, in 2019 by Lili Chemla. It aims for a middle ground between traditional ready-to-wear and full loungewear, centering on comfort and sophistication that make its pieces suitable for relaxing at home and comfortable enough to wear out. Its range focuses on basic items that are easy to pair as sets, including cotton daily essentials.
Concept
Comfortable enough to wear at home, nice enough to wear out.