Tagline
A simple, refined premium style newly presented by Levi’s®.
Levi’s Premium is the premium collection line of Levi’s, a jeans brand founded in San Francisco, USA, by Levi Strauss in 1852. It first appeared worldwide in spring 2014 as the “PREMIUM GOODS COLLECTION.” Centered on forward-looking basics and refined design, the line features high-quality materials and meticulous craftsmanship down to the details. Its range for men and women is based on blue and white.
Concept
A collection centered on forward-looking basics and refined design, with careful attention to every detail through high-quality materials and excellent craftsmanship.