Weekender

Primary categories

Overview

Tagline

Make Every Day Your Weekend
Weekender is a casual watch collection developed as a sub-line of the American watch brand Timex. Timex is an American watchmaker founded in 1854 as the Waterbury Clock Company. Weekender features slip-through interchangeable straps and INDIGLO backlighting, and offers convenience and versatility through variations in multiple case sizes, chronographs, and date displays. Its official tagline is “Make Every Day Your Weekend,” and the phrase “Slipping on a Timex Weekender can make any day feel like a Saturday” is used to represent the brand.

Concept

Slipping on a Timex Weekender can make any day feel like a Saturday.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
1854-1990
1854 Parent brand
Timex
Watches

A staple casual line for everyday use

Weekender is a casual line designed for everyday use, featuring practical elements such as

Weekender is a casual line designed for everyday use, featuring practical elements such as easy-to-fasten nylon or leather straps, dials designed for legibility, and INDIGLO backlights. Within the parent brand’s product range, it is broadly offered as a staple line suited to everyday use, serving users from first-time buyers to regular wearers.

1990 Parent brand
HEMING'S
Bags

-

- Sub-brand
CORURI
Wallets

A mini-wallet line focused on portability for weekends

Publicly available information confirms that CORURI (styled coruri) is not a line derived

Publicly available information confirms that CORURI (styled coruri) is not a line derived from Timex’s Weekender watch collection, but a micro-wallet series from WEEKEND(ER), a lifestyle brand developed by Heming’s. It holds a small selection of essentials, such as banknotes, coins, and cards, in a palm-sized form and is intended to improve portability for outings nearby, festivals, camping, and similar activities. Within WEEKEND(ER), which offers bags and storage products for outdoor use, it is a function-focused line that complements the wallet and accessories category. Accordingly, the current classification that treats Timex’s Weekender as the parent brand does not match the brand hierarchy, and it is more accurate to treat CORURI as a separate brand.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Weekender

Country of origin, founding year, categories and parent brands.