FootJoy

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Overview

Tagline

A shoe that’s different
FootJoy is a golf equipment brand whose roots trace back to a shoe workshop started by Frederick Packard in 1857 in Brockton, Massachusetts, USA. Its predecessor, the Bert and Packard Shoe Company, later became Field & Flint, and adopted FootJoy as its golf shoe brand name in 1923. The brand offers golf shoes as its main product, along with gloves, apparel, socks and accessories, and is committed to ongoing innovation in performance, comfort, quality and service. Since 1945, it has established an international standing as the shoe brand most frequently chosen on the PGA Tour.

Concept

A singular dedication to the game and relentless commitment to performance innovation, style, comfort, quality and service.

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Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
2010-2018
2010 Sub-brand
FJ SPORT
Footwear

A shoe line focused on sporty mobility

FJ SPORT is a shoe line launched by FootJoy in 2009, distinguished by an athletic look, vi

FJ SPORT is a shoe line launched by FootJoy in 2009, distinguished by an athletic look, vivid colorways, and lightweight mobility, unlike classic styles such as FJ ICON. Major golf media outlets introduced it as a new independent line from FootJoy, and its launch is also recorded in the brand’s official history. Current official product pages feature similar spikeless shoes under the name FJ Sport Retro, and the line is positioned as a shoe extension that brings a sporty style while retaining competitive performance.

2016 Sub-brand
FJ GolfLeisure
Clothing

An apparel line for women, offering options for both on and off the course

FJ GolfLeisure is a performance apparel line launched by FootJoy in 2016 to expand into th

FJ GolfLeisure is a performance apparel line launched by FootJoy in 2016 to expand into the women’s market. Separate from its core men’s golf apparel, it offered shirts, layers, hoodies, skorts, leggings, outerwear, and other items for use both during golf and in everyday life, reflecting women’s interest in athleisure. It is a derivative line that retains FootJoy’s functionality while serving the role of apparel for women that can be worn both on and off the course, and it is also treated on the official website as an independent product and collection name.

2018 Sub-brand
FJ 1857
Footwear

An upper-tier line centered on heritage and craftsmanship

FJ 1857 is a line launched by FootJoy in 2018 that foregrounds the company’s founding hist

FJ 1857 is a line launched by FootJoy in 2018 that foregrounds the company’s founding history and golf heritage. Unlike its regular range of shoes organized by function and designed for competition, it combines shoemaking involving numerous processes carried out by skilled craftspeople with apparel suitable for wear both on and off the golf course, serving contemporary golf lifestyles and a luxury product offering. While FJ GolfLeisure is oriented toward women’s athleisure, FJ 1857 is positioned as a more independent, upper-tier derivative line centered on heritage, craftsmanship, and high-quality materials.

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