HEMING'S

Within HEMING'S, WEEKEND(ER) is a brand that develops a broad range of bags and accessories themed around weekend outings and leisure. It offers products each season that combine distinctive designs, new materials, and functional features for both outdoor and indoor use. In contrast to SOLEIL, which focuses on everyday basic bags, it is positioned as a lifestyle line that extends into activities and leisure.

tente is the core line for interior goods within HEMING'S brand family. It originated from the idea of wrapping tissue boxes, everyday necessities, in fabric and redesigning them as objects to be placed in a room. Unlike other lines centered on bags and fashion accessories, it specializes in products that shape the appearance of interior spaces. It is positioned as a long-running independent brand representing HEMING'S life creation domain.

Within HEMING'S bag family, étoffe is an independent line specializing in sub-bags made with textiles from around the world. Unlike SOLEIL, which focuses on lightness and portability, it offers bags centered on a range of patterns and materials for complementing outfits or as gifts. Within the bag category, it is positioned as the brand responsible for textile variety and decorative appeal.

BOTOCO is a specialist bottle-cover brand developed from HEMING'S lifestyle-goods segment. Its products cover condensation, scratches, and labels on plastic and stainless-steel bottles, while also offering a wide range of colors and patterns that enhance their appearance as items to carry. Unlike other lines that offer bags and pouches, it focuses on compact functional goods for the practical needs of beverage bottles, helping address small inconveniences in everyday life.

DAN-TEN is a winter clothing line developed from HEMING'S apparel and lifestyle-wear offerings. Based on the shape and features of the traditional Japanese hanten, it incorporates elements such as lightweight construction, a relaxed fit, and reversible designs, and is designed as modern everyday wear for use indoors and outdoors. Unlike the bag-focused SOLEIL and WEEKEND(ER), it is positioned as a cold-weather offering centered on clothing.

POY is an independent brand developed by HEMING'S, specializing in portable mini trash bins. It is designed as a tool for carrying home small pieces of litter, such as snack wrappers and receipts, generated while out. Unlike other brands centered on bags and pouches, it serves an environmentally conscious functional role. As a small accessory carried on everyday outings, it is a dedicated line that gives concrete form to HEMING'S approach to everyday living.

CULUMU is a brand of thin, lightweight blankets that fold down compactly, developed within HEMING'S cold-weather and lifestyle goods range. Its products are versatile enough to be used as shoulder wraps or lap blankets and portable enough to fit in a bag, supporting temperature adjustment while away from home. Unlike DAN-TEN, which focuses on apparel, and Finissage, which offers fashion accessories, it is a line dedicated to portable cold-weather accessories for indoor and outdoor use.

Finissage is an accessories brand developed by HEMING'S, offering items that complete an outfit, with a focus on bags, pouches, hats, stoles, and gloves. Unlike SOLEIL, which emphasizes everyday functionality, and JOliJOli, which offers kitschy sundries, it is characterized by a range spanning fashion accessories and lifestyle goods that incorporates seasonal trends. Within the brand family, it is the line responsible for items added as the finishing touch to an outfit.

Within HEMING'S apparel accessories and small goods segment, JOliJOli is an independent brand that translates femininity and playfulness into kitschy designs. Unlike SOLEIL and POY, which foreground practicality, it adds design-focused elements to outfits through items such as pouches, bags, socks, and apparel. Compared with fam, which centers on animal motifs, it is a fashion accessories line featuring a broader range of patterns and decorative charms.

RICCA is a highly seasonal fashion and lifestyle goods line developed as HEMING'S fan brand. From the Beginning of Summer through the hot season, it offers fans and related items featuring lace, embroidery, animal prints, and geometric patterns. Unlike other brands centered on bags and pouches, it focuses on fans that combine portability for hot weather with decorative appeal, and is positioned to meet summer gift demand.

SOLEIL is an independent line within HEMING'S bag range, designed for everyday use. It offers primarily lightweight, basic, gender-neutral bags designed for a wide range of situations, from commuting and everyday outings to travel. Compared with WEEKEND(ER), which proposes items for weekend leisure, it foregrounds everyday practicality and versatility and is positioned as a collection of bags that emphasize foldability and portability.

fam is an animal-themed goods line presented as an independent brand name, including on HEMING'S official online store. Featuring subjects such as dogs, cats, and pandas, it comprises plush-like pouches, bags, glasses cases, folding fans, and other items, and suggests an attachment to personal belongings. In contrast to JOliJOli's broad range of playful fashion accessories, it is positioned as a brand with animal motifs and soft textures as its defining focus.