Tagline
~From supplementary bag to main bag~
étoffe is a Japanese brand of mini bags and supplementary bags launched by Hemings Co., Ltd. in 2004. It uses carefully selected textiles from around the world to create bags in a wide range of patterns that can be chosen to match the day's outfit or mood. Based on the idea of “replacing all the paper bags from various brands that women had been using as supplementary bags with étoffe,” the brand has expanded its bags' uses from supplementary bags to main bags. With its extensive variety of textiles at its core, the brand also offers related items such as dedicated covers, pochettes, and handles.
Concept
“Replacing all the paper bags from various brands that women had been using as supplementary bags with étoffe.”