Epoi is a Japanese leather brand launched in 2004 by AJIOKA. Co., Ltd., a leather goods manufacturer founded in 1917. Focusing on bags, wallets, and leather accessories, it offers products made in Japan by skilled craftspeople. The brand sees itself as a “House,” with its approach to making centered on bringing together the expertise and skills of craftspeople, designers, and business partners. Its collections focus on color and functionality, including “Shiki,” which interprets traditional Japanese colors through a contemporary sensibility.
Concept
It may be more natural to call it a “House” than a brand. Epoi’s overall character lies in creating and delivering products by bringing together a range of expertise and skills, including those of craftspeople and designers.