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JOliJOli

JOliJOli

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Country: Japan
Category: Lifestyle products Bags Footwear
Related brands: Lifestyle products brands from Japan

Overview

JOliJOli is an original Japanese lifestyle goods brand developed by Hemings Co., Ltd. Its concept is a kitschy world that combines femininity with a sense of playfulness. The brand offers fashion accessories and lifestyle items such as bags, pouches, warmers, blankets, and slippers. Centered on humorous, playful designs, its offerings range from everyday accessories to gifts, including the Teddy series and animal motifs.

Concept

Goods with a kitschy aesthetic that combines femininity with a sense of playfulness

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1990

Year Brand Category Description

1990

HEMING'S

Parent brand

Bags

A playful line of apparel accessories for women

Within HEMING'S apparel accessories and small goods segment, JOliJOli is an independent br

Within HEMING'S apparel accessories and small goods segment, JOliJOli is an independent brand that translates femininity and playfulness into kitschy designs. Unlike SOLEIL and POY, which foreground practicality, it adds design-focused elements to outfits through items such as pouches, bags, socks, and apparel. Compared with fam, which centers on animal motifs, it is a fashion accessories line featuring a broader range of patterns and decorative charms.

1990 Parent brand

HEMING'S

Bags

A playful line of apparel accessories for women

Within HEMING'S apparel accessories and small goods segment, JOliJOli is an independent br