Tagline
NEW STANDARD "HANTEN" JACKET
DAN-TEN is a Japanese winter lifestyle wear brand launched by HEMING'S in 2021. Drawing on the shape and features of the hanten, a traditional Japanese garment for everyday wear, the brand focuses on lightweight, comfortable outerwear suited to contemporary lifestyles. Its offerings include reversible and packable hanten, relaxed pants, and chanchanko, proposing styles for use at home, on outings around the neighborhood, and outdoors. The brand has series including Konfurii, Tosutii, and Koton.
Concept
A new winter standard, building on the shape and features of the traditional Japanese hanten and adding a contemporary touch.