fam

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Country: Japan
Category: Lifestyle products Bags
Related brands: Lifestyle products brands from Japan

Overview

Tagline

Cozy, cute, and a little amusing.

fam is an animal-themed accessories brand developed by Japanese lifestyle goods maker Hemings Co., Ltd. Featuring dogs, cats, pandas, and other animals, it designs bags, pouches, eyeglass cases, folding fans, and other fashion and lifestyle goods. The brand offers items that make animals feel like close friends and continues to develop series featuring embroidered and three-dimensional animal motifs.

Concept

Like a fun best friend who is always by your side, these are things you’ll want to keep close. Having them brings happiness and fun.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1990

Year Brand Category Description

1990

HEMING'S

Parent brand

Bags

A goods brand centered on animal motifs

fam is an animal-themed goods line presented as an independent brand name, including on HE

fam is an animal-themed goods line presented as an independent brand name, including on HEMING'S official online store. Featuring subjects such as dogs, cats, and pandas, it comprises plush-like pouches, bags, glasses cases, folding fans, and other items, and suggests an attachment to personal belongings. In contrast to JOliJOli's broad range of playful fashion accessories, it is positioned as a brand with animal motifs and soft textures as its defining focus.

1990 Parent brand

HEMING'S

Bags

A goods brand centered on animal motifs

fam is an animal-themed goods line presented as an independent brand name, including on HE